Joyent tackles this problem by virtualizing the layer between the hypervisor and the application. Just as virtualization separated the hardware assets from the OS and app, Joyent’s “SmartOS” frees applications from hypervisors and dedicated OSes. Thus, each application running on one of the ported platforms is just another process that gets managed by the SmartOS.
Using Joyent’s SmartOS architecture, international advertising firm AKQA has launched and successfully monetized a number of viral marketing campaigns, including a social-shopping campaign for the Gap and a match-planning app created for Visa for the 2010 FIFA World Cup.





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